Explore The NRA Universe Of Websites

APPEARS IN Hunting

"Jeep"ers Creepers!

Friday, January 18, 2002

With many hunters’ and sportsmen’s penchant for SUVs to reach their favorite hunting spots, a recent television commercial aired by Jeep (a subsidiary of DaimlerChrysler) raised the hackles of many in the hunting community. So much so that DaimlerChrysler was flooded with complaints and an on-line petition was circulated protesting the ad.

In the commercial, titled "Deer Hunter," a Jeep is driven through a wooded area with two deer tied to the top of the vehicle. As the Jeep drives by, hunters in camouflage are shown in the woods, in close proximity to each other and the road, admiring the deer. The Jeep then drives to an area marked with a "NO HUNTING" sign. The Jeep stops, the man gets out and releases the deer that appeared to be dead. The driver tells the deer they are safe, and the deer bound away. In the background, other Jeep owners are shown doing the same thing.

The ad obviously portrays hunters in a negative light, and apparently DaimlerChrysler heard the voices of sportsmen loudly and clearly, as the ad has been pulled. "We did not anticipate this story line would evoke such negative emotion among some viewers," stated Jeff Bell, Vice President of Marketing Communications for DaimlerChrysler. "Obviously we underestimated the sensitivity of this issue. [B]ecause this is so emotionally charged, we will no longer continue this campaign."

TRENDING NOW
Michigan: Anti-Gun Legislation Passed in the Middle of the Night Heads To Governor’s Desk

Friday, December 20, 2024

Michigan: Anti-Gun Legislation Passed in the Middle of the Night Heads To Governor’s Desk

With the sun setting on the 2023-2024 legislative session, yesterday the Michigan Senate held a marathon session lasting over 24 hours. While citizens were sleeping, anti-gun lawmakers were able to pass two pieces of legislation, ...

Shocker! Joe Biden Exercises Presidential Authority to Expand Access to Firearms

News  

Monday, December 23, 2024

Shocker! Joe Biden Exercises Presidential Authority to Expand Access to Firearms

No, that is not a headline from a satirical news site. Indeed, it may come as a surprise to many (and perhaps even to the man himself), but Joe Biden has in two short days ...

U.S. Supreme Court Lets Hawaii Off With a Warning … For Now

News  

Monday, December 23, 2024

U.S. Supreme Court Lets Hawaii Off With a Warning … For Now

Last February, we reported on the judicial equivalent of a temper tantrum emanating from the Hawaii Supreme Court over the U.S. Supreme Court’s Second Amendment jurisprudence. 

Guide To The Interstate Transportation Of Firearms

Gun Laws  

Thursday, January 1, 2015

Guide To The Interstate Transportation Of Firearms

CAUTION: Federal and state firearms laws are subject to frequent change. This summary is not to be considered as legal advice or a restatement of law.

North Dakota: State Supreme Court Strikes Down Home Firearms Sales Ban in Fargo

Monday, December 23, 2024

North Dakota: State Supreme Court Strikes Down Home Firearms Sales Ban in Fargo

On Thursday, December 19th, the North Dakota Supreme Court upheld a lower court decision to dismiss a lawsuit brought by the city of Fargo against the state legislature to block House Bill 1340, a bill passed in ...

Concealed Carry Permit, Gun Sale Numbers Stay Strong in 2024

News  

Monday, December 16, 2024

Concealed Carry Permit, Gun Sale Numbers Stay Strong in 2024

The Crime Prevention Research Center (CPRC) has released the latest in its series of annual reports on trends in concealed carry permits in America.

Gun Control Activists Cite “Loopholes” in CEO’s Murder, Ignore Facts and Law

News  

Monday, December 16, 2024

Gun Control Activists Cite “Loopholes” in CEO’s Murder, Ignore Facts and Law

Predictably, gun control activists are citing the cold-blooded Manhattan murder of health insurance executive Brian Thompson to call for more gun control, particularly in the hot-button areas of “ghost guns” and “3D printed firearms.” 

Here We Go Again: Anti-gun States Simultaneously Sue Law-Abiding Gunmaker

News  

Friday, December 13, 2024

Here We Go Again: Anti-gun States Simultaneously Sue Law-Abiding Gunmaker

Last week, the anti-gun attorneys general of Minnesota and New Jersey filed nearly simultaneous lawsuits against firearm maker Glock, essentially claiming the company was violating the laws of those states by making guns that are too easy to illegally ...

EXPLORE Act Heads to Joe Biden’s Desk with Strong Bipartisan Support

News  

Monday, December 23, 2024

EXPLORE Act Heads to Joe Biden’s Desk with Strong Bipartisan Support

The U.S. government manages approximately 28% of the nation’s landmass for purposes that include preservation and development of natural resources and outdoor recreation. 

Michigan: Final Push to Limit Gun Rights as Session Clock Runs Down

Wednesday, December 18, 2024

Michigan: Final Push to Limit Gun Rights as Session Clock Runs Down

With only a few days left in the session, anti-gun legislators are doing everything they can to pass additional legislation restricting the Second Amendment rights of Michigan citizens. The legislation below could be taken up ...

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.