Explore The NRA Universe Of Websites

APPEARS IN News

Was Bloomberg Group Shamed Into Being (Sort of) Honest?

Monday, October 26, 2020

Was Bloomberg Group Shamed Into Being (Sort of) Honest?

The gun-ban proponents at Everytown, New York Billionaire Michael Bloomberg’s personal anti-gun advocacy apparatus, have finally begun talking about guns in their political ads. In August and September, we pointed out that Everytown seemed rather focused in its political messaging on things like health care, pharmaceuticals, and school funding. An odd collection of topics for an organization that claims as its primary sales pitch that it “(has) a plan to end gun violence.”

As we pointed out previously, it seemed like Bloomberg’s group concluded that gun control isn’t actually popular in crucial swing states and districts. Of course, Bloomberg is bankrolling this campaign, a de facto arm of the Democrat party, so he is entitled to promote whatever deceptive messaging he wants.

But even if he is paying the bills, it is entirely possible that the other anti-gun extremists within Everytown have at least a modicum of integrity when it comes to messaging. We would not be surprised if, after being exposed by NRA-ILA for running advertisements that had little or nothing to do with Everytown’s original agenda to eviscerate the Second Amendment, some of the little people working for Bloomberg began grumbling about getting back to pushing their anti-gun message.

It is unlikely, after all, that our calling out Bloomberg for the shameful deception in advertising would have any impact on him. The man clearly has no shame when it comes to politics.

After shattering all previous campaign expenditure records by blowing more than $1 billion in a futile attempt to buy his way into the Democrat party as their presidential nominee, he continues to funnel ridiculous amounts of his own personal wealth into Democrat campaigns. Most people would be embarrassed to have wasted so much money promoting themselves, only to discover that they are so universally unlikeable that the best they could do was capture American Samoa.

But not Mike.

Rather than shrink from the spotlight after such a humiliating, failed campaign, as most likely would, he remains convinced that, as long as he keeps the money hose turned on, he can force his personal agenda down the throats of the American electorate.

So, whether Bloomberg made the decision, or it was made for him, the Everytown ads are finally mentioning guns…but not just guns. The ads continue to discuss issues completely unrelated to Everytown’s goal of increasing restrictions on law-abiding gun owners. One ad, targeting a Florida race, talks more about school funding than firearms. Another, slated for Texas, opens mentioning guns, but then goes on to talk about President Trump, the pandemic, and health insurance.

Clearly, the folks at Everytown know they cannot win when it comes to an honest discussion about guns. They know it is a losing message, as polling data indicates. And perhaps that is why the group either ignores guns, or couples the issue with other policy matters of greater interest to voters. In many ways, however, this is simply politics-as-usual for the anti-gun crowd. Anti-gun candidates, like the Biden-Harris ticket, rarely admit to the general public their true goals when it comes to firearms, and there are many who will help with this charade.

Whether its Bloomberg’s attempt to use policy issues unrelated to firearms to defeat candidates that protect the Second Amendment or other anti-gun organizations inventing a new class of gun owners—those that don’t like guns—the growing amount of lies and deception promoted by extremists who despise our freedoms reeks of desperation.

They realize, when supplied with the truth, Americans simply don’t support their gun-ban agenda. The only way to achieve their goal of enacting greater and greater restrictions on law-abiding gun owners is to avoid talking about it, and try to sway voters with messaging that has nothing to do with guns.

Everytown president, John Feinblatt, admitted to Politico that the deceptive marketing was driven by his group’s polling, claiming that combining their push for more gun control with unrelated issues was “particularly potent.” Of course, that doesn’t explain why much of Everytown’s messaging related to elections doesn’t mention guns at all. What Feinblatt probably should have said was that the anti-gun messaging was simply not potent at all, so they had to pivot to other issues to try to capture the attention of voters.

It may be only a matter of time before we see a Bloomberg-funded ad telling voters to oppose a particular candidate because he drinks too much soda. We’re kidding, of course…we hope.

TRENDING NOW
Major Digital Currency’s Terms of Use Prohibit Firearm and Ammunition Sales

News  

Monday, October 20, 2025

Major Digital Currency’s Terms of Use Prohibit Firearm and Ammunition Sales

So much of the energy surrounding the digital currency space has been aimed at bringing forth a new liberty. 

North Carolina: Update on Permitless Carry

Friday, October 24, 2025

North Carolina: Update on Permitless Carry

Last week the North Carolina General Assembly briefly returned from recess and re-referred Senate Bill 50, Freedom to Carry NC, to the House Rules Committee.

Urban Crime Spike “the Most Overlooked U.S. Crime Story in Recent Years”

News  

Monday, October 20, 2025

Urban Crime Spike “the Most Overlooked U.S. Crime Story in Recent Years”

It was a standard talking point of the Biden White House that violent crime had dropped by record levels under the Biden-Harris administration, attributed in part to its support of gun control measures.

NRA Files Lawsuit Challenging California’s Glock Ban

Monday, October 13, 2025

NRA Files Lawsuit Challenging California’s Glock Ban

Today, the National Rifle Association—along with Firearms Policy Coalition, Second Amendment Foundation, Poway Weapons & Gear, and two NRA members—filed a lawsuit challenging California’s Glock ban.

David Hogg: “The Grift that Keeps on Grifting”

News  

Monday, October 20, 2025

David Hogg: “The Grift that Keeps on Grifting”

At this point, anybody who reads NRA-ILA’s Grassroots Alerts even sporadically is well aware of the shameless, anti-gun self-promoter David Hogg. 

Virginia: Wytheville Town Council to Vote on Gun Control Ordinance on Monday

Friday, October 24, 2025

Virginia: Wytheville Town Council to Vote on Gun Control Ordinance on Monday

On Monday, October 27, the Wytheville Town Council is scheduled to vote on a gun control ordinance that would expand “gun-free zones” by prohibiting firearms in Wytheville government buildings, public parks, and community and recreation ...

California: Governor Newsom Signs Gun Control Bills Into Law

Monday, October 13, 2025

California: Governor Newsom Signs Gun Control Bills Into Law

For someone who has claimed to be"...deeply mindful and respectful of the Second Amendment and people’s Constitutional rights,” Governor Gavin Newsom has once again proven that actions speak louder than words.

CBS Report: Chicago’s Responsible Gun Owners Wrongfully Arrested, Charged

News  

Monday, October 27, 2025

CBS Report: Chicago’s Responsible Gun Owners Wrongfully Arrested, Charged

The Windy City has its fair share of problems, but a lack of violent criminals isn’t one of them, as anyone who takes a moment to look through local crime news source CWB Chicago knows for a ...

Canada’s Gun Grab: Amnesty Expiration Approaches as Top Officials Sow Confusion

News  

Monday, September 22, 2025

Canada’s Gun Grab: Amnesty Expiration Approaches as Top Officials Sow Confusion

Canada’s Liberal government has consistently and misleadingly used “buyback” to describe the 2020 mandatory “assault weapon” confiscation law, in an attempt to make the scheme appear less hostile to property rights and Canada’s responsible gun ...

First Affirmative Lawsuit in Support of Gun Owners Filed by Trump’s DOJ

News  

Monday, October 6, 2025

First Affirmative Lawsuit in Support of Gun Owners Filed by Trump’s DOJ

California officials’ egregious foot-dragging over the issuance of carry permits has finally attracted the ire of the federal Department of Justice (DOJ). 

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.