Explore The NRA Universe Of Websites

APPEARS IN News

Was Bloomberg Group Shamed Into Being (Sort of) Honest?

Monday, October 26, 2020

Was Bloomberg Group Shamed Into Being (Sort of) Honest?

The gun-ban proponents at Everytown, New York Billionaire Michael Bloomberg’s personal anti-gun advocacy apparatus, have finally begun talking about guns in their political ads. In August and September, we pointed out that Everytown seemed rather focused in its political messaging on things like health care, pharmaceuticals, and school funding. An odd collection of topics for an organization that claims as its primary sales pitch that it “(has) a plan to end gun violence.”

As we pointed out previously, it seemed like Bloomberg’s group concluded that gun control isn’t actually popular in crucial swing states and districts. Of course, Bloomberg is bankrolling this campaign, a de facto arm of the Democrat party, so he is entitled to promote whatever deceptive messaging he wants.

But even if he is paying the bills, it is entirely possible that the other anti-gun extremists within Everytown have at least a modicum of integrity when it comes to messaging. We would not be surprised if, after being exposed by NRA-ILA for running advertisements that had little or nothing to do with Everytown’s original agenda to eviscerate the Second Amendment, some of the little people working for Bloomberg began grumbling about getting back to pushing their anti-gun message.

It is unlikely, after all, that our calling out Bloomberg for the shameful deception in advertising would have any impact on him. The man clearly has no shame when it comes to politics.

After shattering all previous campaign expenditure records by blowing more than $1 billion in a futile attempt to buy his way into the Democrat party as their presidential nominee, he continues to funnel ridiculous amounts of his own personal wealth into Democrat campaigns. Most people would be embarrassed to have wasted so much money promoting themselves, only to discover that they are so universally unlikeable that the best they could do was capture American Samoa.

But not Mike.

Rather than shrink from the spotlight after such a humiliating, failed campaign, as most likely would, he remains convinced that, as long as he keeps the money hose turned on, he can force his personal agenda down the throats of the American electorate.

So, whether Bloomberg made the decision, or it was made for him, the Everytown ads are finally mentioning guns…but not just guns. The ads continue to discuss issues completely unrelated to Everytown’s goal of increasing restrictions on law-abiding gun owners. One ad, targeting a Florida race, talks more about school funding than firearms. Another, slated for Texas, opens mentioning guns, but then goes on to talk about President Trump, the pandemic, and health insurance.

Clearly, the folks at Everytown know they cannot win when it comes to an honest discussion about guns. They know it is a losing message, as polling data indicates. And perhaps that is why the group either ignores guns, or couples the issue with other policy matters of greater interest to voters. In many ways, however, this is simply politics-as-usual for the anti-gun crowd. Anti-gun candidates, like the Biden-Harris ticket, rarely admit to the general public their true goals when it comes to firearms, and there are many who will help with this charade.

Whether its Bloomberg’s attempt to use policy issues unrelated to firearms to defeat candidates that protect the Second Amendment or other anti-gun organizations inventing a new class of gun owners—those that don’t like guns—the growing amount of lies and deception promoted by extremists who despise our freedoms reeks of desperation.

They realize, when supplied with the truth, Americans simply don’t support their gun-ban agenda. The only way to achieve their goal of enacting greater and greater restrictions on law-abiding gun owners is to avoid talking about it, and try to sway voters with messaging that has nothing to do with guns.

Everytown president, John Feinblatt, admitted to Politico that the deceptive marketing was driven by his group’s polling, claiming that combining their push for more gun control with unrelated issues was “particularly potent.” Of course, that doesn’t explain why much of Everytown’s messaging related to elections doesn’t mention guns at all. What Feinblatt probably should have said was that the anti-gun messaging was simply not potent at all, so they had to pivot to other issues to try to capture the attention of voters.

It may be only a matter of time before we see a Bloomberg-funded ad telling voters to oppose a particular candidate because he drinks too much soda. We’re kidding, of course…we hope.

TRENDING NOW
The Latest Lurch in Canada’s Gun Grab: Test Run Nets “Less than 30” Guns

Tuesday, November 11, 2025

The Latest Lurch in Canada’s Gun Grab: Test Run Nets “Less than 30” Guns

In a tacit acknowledgement of just how unworkable its gun ban and confiscation program is, Canada’s Liberal government quietly extended the gun amnesty for an additional year, just before it was due to expire on October 30 ...

Gun owners should approach firearm product liability suits with discernment

Tuesday, November 11, 2025

Gun owners should approach firearm product liability suits with discernment

Few communities take the products they use as seriously as gun owners. A firearm is often a tool that a person needs to be able to trust their life with. Add brand loyalty and differences ...

Firearm Access During Shutdown Act introduced in Congress

Monday, November 10, 2025

Firearm Access During Shutdown Act introduced in Congress

On October 30th, 2025, Senator Jim Risch [R-ID] introduced the Firearm Access During Shutdown Act (S.3085), with Congressman Ben Cline [R-VA-6] introducing the companion legislation in the U.S. House (H.R. 5874).

President Trump Signs Appropriations Package that Includes Protections for Veterans’ Second Amendment Rights into Law

News  

Wednesday, November 12, 2025

President Trump Signs Appropriations Package that Includes Protections for Veterans’ Second Amendment Rights into Law

Today, President Donald Trump signed into law a legislative proposal to reopen the federal government. Included in the legislation is a provision that prohibits the Department of Veterans Affairs (VA) from stripping the constitutional right ...

Pennsylvania: Firearm Registration Bill Passes Committee and is Headed to the House Floor!

Thursday, November 13, 2025

Pennsylvania: Firearm Registration Bill Passes Committee and is Headed to the House Floor!

On Wednesday, November 12th, the House Judiciary Committee passed HB 1891 on a 14 to 12 party-line vote. The bill now advances to the House floor where it will soon be eligible for a vote. ...

NRA Files Legal Challenge to New Jersey’s “One-Gun-A-Month” Law

Friday, November 14, 2025

NRA Files Legal Challenge to New Jersey’s “One-Gun-A-Month” Law

Yesterday, the National Rifle Association joined the Firearms Policy Coalition and two NRA members in filing a legal challenge to New Jersey’s “one-gun-a-month” law.

From Printers to Panic: Everytown Summit on “3D Printed Firearms” Targets Progress

News  

Monday, October 27, 2025

From Printers to Panic: Everytown Summit on “3D Printed Firearms” Targets Progress

Recently, Everytown for Gun Safety hosted a 3D Printed Firearms Summit in New York City with the goal being to “build cross-sector collaboration and chart actionable strategies to stem the tide of 3D-printed firearm (3DPF) related violence.” 

Veteran’s Sad Lament Shows Why Surrender is Not an Option

Tuesday, November 11, 2025

Veteran’s Sad Lament Shows Why Surrender is Not an Option

Gun owners in Virgina, home of NRA’s Headquarters, are still absorbing the results of last Tuesday’s elections. In addition to the election of Democrat Abigail Spanberger, a former Mom’s Demand Action volunteer, as governor, we now ...

NRA Files Amicus Brief Urging Second Circuit to Strike Down Vermont’s Waiting Period Law

Friday, November 14, 2025

NRA Files Amicus Brief Urging Second Circuit to Strike Down Vermont’s Waiting Period Law

Yesterday, the National Rifle Association joined the Second Amendment Foundation, California Rifle & Pistol Association, Second Amendment Law Center, and Minnesota Gun Owners Caucus in filing an amicus brief urging the Second Circuit to hold ...

Ruger Next Target in Threat-Based Gun Control

News  

Monday, November 17, 2025

Ruger Next Target in Threat-Based Gun Control

The inch was seemingly given, so it is not surprising to see pursuit of the mile.

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.