Explore The NRA Universe Of Websites

APPEARS IN News

Was Bloomberg Group Shamed Into Being (Sort of) Honest?

Monday, October 26, 2020

Was Bloomberg Group Shamed Into Being (Sort of) Honest?

The gun-ban proponents at Everytown, New York Billionaire Michael Bloomberg’s personal anti-gun advocacy apparatus, have finally begun talking about guns in their political ads. In August and September, we pointed out that Everytown seemed rather focused in its political messaging on things like health care, pharmaceuticals, and school funding. An odd collection of topics for an organization that claims as its primary sales pitch that it “(has) a plan to end gun violence.”

As we pointed out previously, it seemed like Bloomberg’s group concluded that gun control isn’t actually popular in crucial swing states and districts. Of course, Bloomberg is bankrolling this campaign, a de facto arm of the Democrat party, so he is entitled to promote whatever deceptive messaging he wants.

But even if he is paying the bills, it is entirely possible that the other anti-gun extremists within Everytown have at least a modicum of integrity when it comes to messaging. We would not be surprised if, after being exposed by NRA-ILA for running advertisements that had little or nothing to do with Everytown’s original agenda to eviscerate the Second Amendment, some of the little people working for Bloomberg began grumbling about getting back to pushing their anti-gun message.

It is unlikely, after all, that our calling out Bloomberg for the shameful deception in advertising would have any impact on him. The man clearly has no shame when it comes to politics.

After shattering all previous campaign expenditure records by blowing more than $1 billion in a futile attempt to buy his way into the Democrat party as their presidential nominee, he continues to funnel ridiculous amounts of his own personal wealth into Democrat campaigns. Most people would be embarrassed to have wasted so much money promoting themselves, only to discover that they are so universally unlikeable that the best they could do was capture American Samoa.

But not Mike.

Rather than shrink from the spotlight after such a humiliating, failed campaign, as most likely would, he remains convinced that, as long as he keeps the money hose turned on, he can force his personal agenda down the throats of the American electorate.

So, whether Bloomberg made the decision, or it was made for him, the Everytown ads are finally mentioning guns…but not just guns. The ads continue to discuss issues completely unrelated to Everytown’s goal of increasing restrictions on law-abiding gun owners. One ad, targeting a Florida race, talks more about school funding than firearms. Another, slated for Texas, opens mentioning guns, but then goes on to talk about President Trump, the pandemic, and health insurance.

Clearly, the folks at Everytown know they cannot win when it comes to an honest discussion about guns. They know it is a losing message, as polling data indicates. And perhaps that is why the group either ignores guns, or couples the issue with other policy matters of greater interest to voters. In many ways, however, this is simply politics-as-usual for the anti-gun crowd. Anti-gun candidates, like the Biden-Harris ticket, rarely admit to the general public their true goals when it comes to firearms, and there are many who will help with this charade.

Whether its Bloomberg’s attempt to use policy issues unrelated to firearms to defeat candidates that protect the Second Amendment or other anti-gun organizations inventing a new class of gun owners—those that don’t like guns—the growing amount of lies and deception promoted by extremists who despise our freedoms reeks of desperation.

They realize, when supplied with the truth, Americans simply don’t support their gun-ban agenda. The only way to achieve their goal of enacting greater and greater restrictions on law-abiding gun owners is to avoid talking about it, and try to sway voters with messaging that has nothing to do with guns.

Everytown president, John Feinblatt, admitted to Politico that the deceptive marketing was driven by his group’s polling, claiming that combining their push for more gun control with unrelated issues was “particularly potent.” Of course, that doesn’t explain why much of Everytown’s messaging related to elections doesn’t mention guns at all. What Feinblatt probably should have said was that the anti-gun messaging was simply not potent at all, so they had to pivot to other issues to try to capture the attention of voters.

It may be only a matter of time before we see a Bloomberg-funded ad telling voters to oppose a particular candidate because he drinks too much soda. We’re kidding, of course…we hope.

TRENDING NOW
Trump’s DOJ Will Participate in Oral Arguments in Illinois Semi-Auto Ban Case

News  

Monday, September 15, 2025

Trump’s DOJ Will Participate in Oral Arguments in Illinois Semi-Auto Ban Case

Within six months of the landmark United States Supreme Court decision of NYSRPA v. Bruen (2022), Illinois disregarded the Court’s clear directives and enacted into law H.B. 5741, the Protect Illinois Communities Act (PICA). 

Armed Citizens: Not Just an American Concept

News  

Monday, September 15, 2025

Armed Citizens: Not Just an American Concept

We frequently post stories about law-abiding citizens who, by exercising their rights protected under the Second Amendment, bring an end to violent criminal assaults.  

New York Law Imperils U.S. Olympic Target Shooting, Favors China’s Dominance

News  

Monday, September 15, 2025

New York Law Imperils U.S. Olympic Target Shooting, Favors China’s Dominance

As U.S. shooting sports athletes prepare for the 2028 Olympics in Los Angeles, New York law is burdening target shooters in the Empire State.

Third Circuit Strikes Some New Jersey Carry Restrictions in NRA Case

Thursday, September 11, 2025

Third Circuit Strikes Some New Jersey Carry Restrictions in NRA Case

Yesterday, the Third Circuit Court of Appeals issued an opinion in Siegel v. Platkin, striking some of the carry restrictions New Jersey enacted in response to the NRA’s landmark Supreme Court victory, New York State Rifle & ...

“Sensitive Places” Embolden Criminals and Threaten the Law-abiding

News  

Monday, September 15, 2025

“Sensitive Places” Embolden Criminals and Threaten the Law-abiding

A beyond horrific murder flashed before our eyes in recent weeks, and a nation collectively mourned Iryna Zarutska after the sickening attack that took her life on a public train in Charlotte, North Carolina

California: Legislature Adjourns with Anti-Gun Bills Headed to the Governor's Desk

Monday, September 15, 2025

California: Legislature Adjourns with Anti-Gun Bills Headed to the Governor's Desk

On Friday the California State Legislature adjourned the 2025 legislative session in typical California fashion, advancing anti-gun legislation to Governor Newsom's desk. Contact Governor Newsome today and urge his veto of AB 1078, AB 1127, AB ...

Gun Control “Journalist” Says the Quiet Part Out Loud

News  

Monday, September 8, 2025

Gun Control “Journalist” Says the Quiet Part Out Loud

Pure gun control. As in disarmament and banning of firearms. It’s rare that anti-gunners get straight to the exact point that we have been warning of for decades. 

Colorado: CSSA Files Suit Challenging "Polis Permission Slip" Permit-to-Purchase Law

Tuesday, September 9, 2025

Colorado: CSSA Files Suit Challenging "Polis Permission Slip" Permit-to-Purchase Law

Last week, the Colorado State Shooting Association (CSSA), the official state affiliate of NRA, filed a lawsuit challenging Senate Bill 25-003...

Minnesota: Senate Gun Violence Prevention Working Group Meeting on Monday

Friday, September 12, 2025

Minnesota: Senate Gun Violence Prevention Working Group Meeting on Monday

On Monday, September 15th, the Minnesota Senate will hold a special working group on "gun violence prevention."

The Desperate Deflection to the “Red State Murder Problem”

News  

Monday, September 8, 2025

The Desperate Deflection to the “Red State Murder Problem”

California Governor Gavin Newsom (D) may have thought he had scored against President Donald Trump in a recent war of words over rampant crime and the deployment of federal law enforcement agents to Democratic-led cities

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.