Wisconsin: Gun Owner Credit Card Data Privacy Bill Eligible for Votes in Both Chambers

Companion legislation SB 466/AB 468 recently passed out of their respective policy committees and are now eligible for votes on both the Senate and Assembly floors. SB466/AB468 prohibits the use of firearm/ammunition specific merchant category codes by payment processors. This is an important protection for gun owners, protecting private purchasing information from abuse by third parties.  For more information click here. Please contact your legislators in both the Assembly and Senate and urge them to SUPPORT SB 466 and AB 468!

In the Fall of 2022, the International Organization for Standardization (ISO) approved a Merchant Category Code (MCC) for firearm retailers. MCCs are used by payment processors (like Visa and Mastercard) and other financial services companies to categorize transactions. MCCs enable payment processors and banks to identify, monitor, and collect data on certain types of transactions. Before the ISO decision, firearm retailers fell under the MCC for sporting goods stores or miscellaneous retail.

Collecting firearm retailer financial transaction data amounts to surveillance and registration of law-abiding gun owners. Those promoting this scheme are in favor of firearm and gun owner registrations. Therefore, it should be assumed that the goal of this program is to share all collected firearm retailer MCC data with government authorities and potentially private third parties that may include gun control organizations and anti-gun researchers.