Explore The NRA Universe Of Websites

APPEARS IN News

We’ll Drink to That: Bloomberg Spends (and Loses) Big in the Land of Enchantment

Friday, May 5, 2017

We’ll Drink to That: Bloomberg Spends (and Loses) Big in the Land of Enchantment

Hobbies are usually a good thing.

One notable exception, however, is when your hobby is spending huge sums of cash in places you have no connection to in order to force the local residents to conform to your worldview. 

This is not a common hobby and is confined to a few megalomaniacal billionaires who – rather than spend their money to enjoy life – spend it to make others’ lives less enjoyable. 

Case in point: Michael Bloomberg. We all know the former New York City mayor wants to bring New York City style gun control to America at large (think gun bans, discretionary licensing, prohibitively expensive fees, cronyism, and public corruption). But he doesn’t stop at that.

Another Bloomberg obsession is soda. Not drinking it, mind you, but controlling access others have to it.

As mayor, Bloomberg infamously tried to ban large sodas throughout the Big Apple by executive action. And not just sodas, but any “sugary beverage” in a cup larger than 16 ounces. The ban was to be enforced by the city’s Department of Health and Mental Hygiene (DHMH), with violators subject to fines and possible adverse health grades. The groups that challenged the rule in court pointed out that it came directly from the mayor’s office and not from the supposed subject matter experts on the DHMH’s board. Bloomberg’s justification for this bizarre intrusion into lawful commerce and personal choice was that some people are overweight, a circumstance he described as a “public health” crisis. The city also cited “studies” it claimed showed that sugary drinks are associated with weight gain. (Both tactics should sound familiar to gun owners.) 

Yet that was all too much even for New York’s judiciary, which rejected Bloomberg’s contention that the DHMH has inherent legislative authority and that the separation of powers between the executive and legislative branches did not apply to its actions.  The decision by the state’s intermediate appellate court noted, “To accept the [city’s] interpretation of the authority granted to the Board by the New York City Charter would leave its authority to define, create, mandate and enforce limited only by its own imagination.” This was an outcome the court found “more troubling than sugar sweetened beverages.” Two years later, New York’s highest court affirmed that decision, holding that the DHMH “exceeded the scope of its regulatory authority” and upholding the permanent injunction against the ban’s enforcement.

Unfortunately, Bloomberg continues to have an unusually active imagination when it comes to infringing upon the rights and choices of other people in far-flung places.

Bloomberg trained his sights all the way out to New Mexico this year, financing a full-on effort to pass “universal” background check legislation for firearm transfers. That effort failed on the strength of opposition led by the NRA. Other opponents of the bill included the New Mexico Sheriff’s Association, which issued a statement emphasizing the proposal would “make it harder for law-abiding New Mexicans to exercise their Second Amendment rights” and “do nothing to keep guns out of the hands of criminals.”  

But Bloomberg wasn’t finished with the Land of Enchantment and poured additional cash into another pet project, an initiative campaign to impose a “sin tax” on sugary beverages sold in Santa Fe. By late April, according to a local media report, the New York billionaire had dumped $1.13 million into the effort.

On Tuesday, however, Santa Fe voters rejected the measure by a 16-point margin. Underscoring the elitist nature of the campaign, the Albuquerque Journal reported, “Voters in the city’s middle- and lower-income neighborhoods went against the tax in huge numbers, while the vote in Santa Fe’s affluent north and east sides split almost precisely 50-50.” 

While Bloomberg’s New Mexico efforts may have failed, don’t expect him to cut his losses and run. 

Inflamed by the failure of his New York City beverage scheme, Bloomberg has sought vengeance the only way he knows how: by seeking to spend his opposition into oblivion. His recent expenditures to pass soda taxes in three other cities, according to Fortune, amounted to $20 million. 

While unimaginable sums to most ordinary people, this is all chump change to the New York media mogul. With billions of dollars at his disposal – and more pouring in endlessly from his empire – his ability to stick his nose into other peoples’ freedoms is for all practical purposes unlimited. He is the embodiment of a plutocrat, and his pathological need to control the people he considers his inferiors is completely unmoored by political or geographic boundaries.

And make no mistake: he’s just as focused on coming for your guns as he is on coming for your Dr. Pepper. 

The good news is that you already have all that is necessary to defeat his schemes: your awareness, your love of liberty, and your vote. This combination worked in New Mexico, and it can work anywhere else where a free people refuse to bow to high-minded elites with an inexhaustible interest in ruling every detail of their lives. 

Rest assured, your NRA looks forward to handing similar defeats to America’s richest nanny. And we’ll happily join the residents of Santa Fe in toasting liberty with the soft drink of their choice, whatever its sugar content might be.

TRENDING NOW
North Carolina: Update on Permitless Carry

Tuesday, September 30, 2025

North Carolina: Update on Permitless Carry

Last week the North Carolina General Assembly briefly returned from recess and re-referred Senate Bill 50, Freedom to Carry NC, to the House Rules Committee.

First Affirmative Lawsuit in Support of Gun Owners Filed by Trump’s DOJ

News  

Monday, October 6, 2025

First Affirmative Lawsuit in Support of Gun Owners Filed by Trump’s DOJ

California officials’ egregious foot-dragging over the issuance of carry permits has finally attracted the ire of the federal Department of Justice (DOJ). 

Canada’s Public Safety Minister on Gun Ban & Confiscation: “Don’t Ask Me to Explain the Logic”

News  

Monday, September 29, 2025

Canada’s Public Safety Minister on Gun Ban & Confiscation: “Don’t Ask Me to Explain the Logic”

There have been multiple developments on the Canadian gun grab and ban in the last few days, but the most astounding has got to be a leaked bombshell recording of the Liberal Public Safety Minister, ...

Federal Court Strikes Down Biden Administration’s “Engaged in the Business” Rule in NRA Case

Thursday, October 2, 2025

Federal Court Strikes Down Biden Administration’s “Engaged in the Business” Rule in NRA Case

Yesterday, in Butler v. Bondi, the U.S. District Court for the Northern District of Alabama held that the Bureau of Alcohol, Tobacco, Firearms and Explosives exceeded its statutory authority by issuing its 2024 Final Rule expanding ...

President Trump’s GOP Leads Polling on Crime and Guns, To No Surprise

News  

Monday, October 6, 2025

President Trump’s GOP Leads Polling on Crime and Guns, To No Surprise

A recent Reuters/Ipsos poll revealed that Americans know the President Donald Trump-led Republican Party has a better plan than their Democratic Party opponents on crime and gun control.

Trump Administration Repeals Biden Era Firearms Export Crackdown

News  

Monday, October 6, 2025

Trump Administration Repeals Biden Era Firearms Export Crackdown

Last Monday, the Bureau of Industry and Security (BIS) at the U.S. Department of Commerce published a final rule that reversed a crackdown on the commercial export of firearms from the U.S. to other countries.

NRA Files Amicus Brief in Fifth Circuit Case Challenging the Federal Switchblade Act

Friday, October 3, 2025

NRA Files Amicus Brief in Fifth Circuit Case Challenging the Federal Switchblade Act

Yesterday, the National Rifle Association filed an amicus brief in Knife Rights, Inc. v. Bondi, urging the Fifth Circuit Court of Appeals to reverse the U.S. District Court for the Northern District of Texas’s decision upholding the Federal ...

US Virgin Islands: Sweeping Gun Control Measures Advance

Wednesday, October 8, 2025

US Virgin Islands: Sweeping Gun Control Measures Advance

The 36th Legislature of the US Virgin Islands is continuing to advance sweeping gun control measures through the legislative process.

NRA Files Another Lawsuit Challenging the National Firearms Act

Thursday, October 9, 2025

NRA Files Another Lawsuit Challenging the National Firearms Act

Today, the National Rifle Association—along with the American Suppressor Association, Firearms Policy Coalition, and Second Amendment Foundation—announced the filing of another lawsuit challenging the constitutionality of the National Firearms Act of 1934 (NFA).

Trust in Mass Media Craters to New Lows, in Single Digits With Republicans

News  

Monday, October 6, 2025

Trust in Mass Media Craters to New Lows, in Single Digits With Republicans

There’s an old saying that rings especially true to Second Amendment supporters: If you don’t read the news, you’re uninformed.

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.