Explore The NRA Universe Of Websites

APPEARS IN News

We’ll Drink to That: Bloomberg Spends (and Loses) Big in the Land of Enchantment

Friday, May 5, 2017

We’ll Drink to That: Bloomberg Spends (and Loses) Big in the Land of Enchantment

Hobbies are usually a good thing.

One notable exception, however, is when your hobby is spending huge sums of cash in places you have no connection to in order to force the local residents to conform to your worldview. 

This is not a common hobby and is confined to a few megalomaniacal billionaires who – rather than spend their money to enjoy life – spend it to make others’ lives less enjoyable. 

Case in point: Michael Bloomberg. We all know the former New York City mayor wants to bring New York City style gun control to America at large (think gun bans, discretionary licensing, prohibitively expensive fees, cronyism, and public corruption). But he doesn’t stop at that.

Another Bloomberg obsession is soda. Not drinking it, mind you, but controlling access others have to it.

As mayor, Bloomberg infamously tried to ban large sodas throughout the Big Apple by executive action. And not just sodas, but any “sugary beverage” in a cup larger than 16 ounces. The ban was to be enforced by the city’s Department of Health and Mental Hygiene (DHMH), with violators subject to fines and possible adverse health grades. The groups that challenged the rule in court pointed out that it came directly from the mayor’s office and not from the supposed subject matter experts on the DHMH’s board. Bloomberg’s justification for this bizarre intrusion into lawful commerce and personal choice was that some people are overweight, a circumstance he described as a “public health” crisis. The city also cited “studies” it claimed showed that sugary drinks are associated with weight gain. (Both tactics should sound familiar to gun owners.) 

Yet that was all too much even for New York’s judiciary, which rejected Bloomberg’s contention that the DHMH has inherent legislative authority and that the separation of powers between the executive and legislative branches did not apply to its actions.  The decision by the state’s intermediate appellate court noted, “To accept the [city’s] interpretation of the authority granted to the Board by the New York City Charter would leave its authority to define, create, mandate and enforce limited only by its own imagination.” This was an outcome the court found “more troubling than sugar sweetened beverages.” Two years later, New York’s highest court affirmed that decision, holding that the DHMH “exceeded the scope of its regulatory authority” and upholding the permanent injunction against the ban’s enforcement.

Unfortunately, Bloomberg continues to have an unusually active imagination when it comes to infringing upon the rights and choices of other people in far-flung places.

Bloomberg trained his sights all the way out to New Mexico this year, financing a full-on effort to pass “universal” background check legislation for firearm transfers. That effort failed on the strength of opposition led by the NRA. Other opponents of the bill included the New Mexico Sheriff’s Association, which issued a statement emphasizing the proposal would “make it harder for law-abiding New Mexicans to exercise their Second Amendment rights” and “do nothing to keep guns out of the hands of criminals.”  

But Bloomberg wasn’t finished with the Land of Enchantment and poured additional cash into another pet project, an initiative campaign to impose a “sin tax” on sugary beverages sold in Santa Fe. By late April, according to a local media report, the New York billionaire had dumped $1.13 million into the effort.

On Tuesday, however, Santa Fe voters rejected the measure by a 16-point margin. Underscoring the elitist nature of the campaign, the Albuquerque Journal reported, “Voters in the city’s middle- and lower-income neighborhoods went against the tax in huge numbers, while the vote in Santa Fe’s affluent north and east sides split almost precisely 50-50.” 

While Bloomberg’s New Mexico efforts may have failed, don’t expect him to cut his losses and run. 

Inflamed by the failure of his New York City beverage scheme, Bloomberg has sought vengeance the only way he knows how: by seeking to spend his opposition into oblivion. His recent expenditures to pass soda taxes in three other cities, according to Fortune, amounted to $20 million. 

While unimaginable sums to most ordinary people, this is all chump change to the New York media mogul. With billions of dollars at his disposal – and more pouring in endlessly from his empire – his ability to stick his nose into other peoples’ freedoms is for all practical purposes unlimited. He is the embodiment of a plutocrat, and his pathological need to control the people he considers his inferiors is completely unmoored by political or geographic boundaries.

And make no mistake: he’s just as focused on coming for your guns as he is on coming for your Dr. Pepper. 

The good news is that you already have all that is necessary to defeat his schemes: your awareness, your love of liberty, and your vote. This combination worked in New Mexico, and it can work anywhere else where a free people refuse to bow to high-minded elites with an inexhaustible interest in ruling every detail of their lives. 

Rest assured, your NRA looks forward to handing similar defeats to America’s richest nanny. And we’ll happily join the residents of Santa Fe in toasting liberty with the soft drink of their choice, whatever its sugar content might be.

TRENDING NOW
Bans for 3D Blueprints: New York Governor Pushes Anti-Gun, Anti-Speech Proposals

News  

Monday, January 12, 2026

Bans for 3D Blueprints: New York Governor Pushes Anti-Gun, Anti-Speech Proposals

Manufactured panic has frequently been used to lay the policy foundation for legislative and legal efforts meant to ban legally manufactured and lawfully owned firearms.

Virginia: More Gun Control Bills Filed Including Semi-Auto Ban and Tax on Suppressors!

Thursday, January 8, 2026

Virginia: More Gun Control Bills Filed Including Semi-Auto Ban and Tax on Suppressors!

Anti-gun legislators in Richmond have been busy ahead of the 2026 legislative session working on ways to burden your Second Amendment rights.

Sole Remaining Municipal Gun-Industry Lawsuit Grinds to Final Defeat

News  

Tuesday, January 6, 2026

Sole Remaining Municipal Gun-Industry Lawsuit Grinds to Final Defeat

In 1999, when the rest of the country was fretting over the potential Y2K disruption of worldwide computer systems, the City of Gary, Indiana launched its lawsuit against handgun manufacturers, retailers and a wholesaler, raising ...

Gun Control Honcho “Certain” that Federal Agents with Guns “Do Not Make Us Safer”

News  

Monday, January 12, 2026

Gun Control Honcho “Certain” that Federal Agents with Guns “Do Not Make Us Safer”

Gun control advocates have gone to great lengths to rebrand themselves as mere proponents of “commonsense gun safety measures.” 

North Carolina: Update on Permitless Carry

Tuesday, December 16, 2025

North Carolina: Update on Permitless Carry

In September, the North Carolina General Assembly briefly returned from recess and re-referred Senate Bill 50, Freedom to Carry NC, to the House Rules Committee.

Crisis Management in the Land Down Under: All Roads Lead to Gun Control, Buybacks

News  

Monday, January 12, 2026

Crisis Management in the Land Down Under: All Roads Lead to Gun Control, Buybacks

After the terrorist attack on December 14th at Australia’s Bondi Beach, it was revealed that one of the two alleged perpetrators, Naveed Akram, had come to the attention of the Australian Security Intelligence Organisation (ASIO) in October ...

New Jersey: Senate Adds Pair of Gun Bills To Monday’s Agenda

Saturday, January 10, 2026

New Jersey: Senate Adds Pair of Gun Bills To Monday’s Agenda

The year may have changed, but the mission of anti-gun lawmakers in Trenton has not.   Late Friday, the legislature posted two anti-Second Amendment bills for floor action Monday, January 12 in the Senate.

Ninth Circuit Panel Rules California’s Open Carry Ban is Unconstitutional

Monday, January 5, 2026

Ninth Circuit Panel Rules California’s Open Carry Ban is Unconstitutional

On Friday, Jan. 3, a divided three judge panel of the U.S. Court of Appeals for the Ninth Circuit held that California’s ban on open carry in counties with a population of greater than 200,000 ...

U.S. DOJ and 25 States File Amicus Briefs Supporting NRA Challenge to California Ammunition Regulations

Tuesday, January 6, 2026

U.S. DOJ and 25 States File Amicus Briefs Supporting NRA Challenge to California Ammunition Regulations

The U.S. Department of Justice and a coalition of 25 states have each filed amicus briefs in Rhode v. Bonta, a case backed by the National Rifle Association and California Rifle and Pistol Association challenging California’s ...

Virginia: Legislative Session Convenes Tomorrow With Onslaught of Gun Control Bills

Tuesday, January 13, 2026

Virginia: Legislative Session Convenes Tomorrow With Onslaught of Gun Control Bills

On Wednesday, January 14th, the Virginia General Assembly begins the 2026 legislative session, and lawmakers are once again expected to pursue an aggressive anti-gun agenda.

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.