Explore The NRA Universe Of Websites

APPEARS IN News

Main Stream Media Super Spreaders

Monday, April 5, 2021

Main Stream Media Super Spreaders

Americans are all too familiar with the background details of mass shooters; it’s hard not to be when media accounts of high-profile tragedies focus their coverage on the attackers, their background, and their motives. This coverage actually gives other deranged individuals something to emulate – and can help spread these tragedies.

Shooters get enormous attention: their name, photo, motivations, and story are often shared for days following the event. The American Psychological Association points out that this ‘fame’ is something that most mass shooters desire.” But, time after time, media accounts delve into the background of the attacker, searching for an explanation where none could possibly exist. The story is often the same:

A maladjusted person obsessed over the actions of mass shooters, sought the same sort of notoriety and fame, and ultimately choose to carry out their own heinous attack. Criminal justice professor and researcher Jillian Peterson has concluded that "A mass shooting happens and then vulnerable individuals who are actively suicidal and in crisis and hear about the shooting and see this as kind of a script that they could also follow.” This is the contagion effect.

They want to be notorious, to be remembered forever. Some see mass shootings as a contest – they want to kill more people than the last attacker.

These monsters feed off each other. They obsess over and inspire each other. It goes back to the horror at Columbine and the cowardly perpetrators who dreamed their attack would live forever in infamy.

Sherry Towers, a researcher at Arizona State University, studied disease outbreaks before turning her attention to mass shootings. Her work found that mass killings, including school shootings, show significant evidence of a contagion effect. “Vulnerable individuals who are also angry and already considering violence may read or watch the news of a mass shooting and identify with the shooter and be inspired by them.” One mass shooting leads to another. These horrific events cluster together, just like the outbreak of an infection.

Jillian Peterson and James Densley study mass shootings. They’ve analyzed the social media posts, manifestos, trial transcripts, and other records of mass shooters. Peterson and Densley

wrote in the L.A. Timesalmost two years ago that, “most of the shooters had studied the actions of other shooters and sought validation for their motives. People in crisis have always existed. But in the age of 24-hour rolling news and social media, there are scripts to follow that promise notoriety in death. Societal fear and fascination with mass shootings partly drives the motivation to commit them. Hence, as we have seen in the last week, mass shootings tend to come in clusters. They are socially contagious. Perpetrators study other perpetrators and model their acts after previous shootings. Many are radicalized online in their search for validation from others that their will to murder is justified.”

Those words are unfortunately as true today as they were in 2019. Peterson and Densley explain that the contagion effect that contributes to mass shootings is similar to the copy-cat serial killers of previous decades. “After serial killing peaked in the late 1980s, it’s hard to know which faded first — the serial killers themselves or the public obsession with them. The same fear and fascination that created the serial killer panic is what drives the Columbine effect.” 

This is not limited to mass shooters. Rolling Stone magazine depicted the Boston Marathon bomber on its cover like some sort of teen idol. None of the victims or heroes of the Marathon bombing or the subsequent manhunt made the cover of Rolling Stone.

Media reports and material posted on the internet live forever. Photographs of the attackers and details about their lives will never go away, and provide fodder for the next animal. So what can we do?

First, the media should stop giving mass shooters the attention they seek. Don’t name them once they have been captured or killed. “Let’s not glorify the attacker by giving them valuable airtime. Don’t share their manifestos, their letters, their Facebook posts. Be above the sensationalism. Tell the real stories – the stories of the victims, the heroes and the communities who come together to help the families heal. Give them no notoriety – deny “violent like-minded individuals the media celebrity and media spotlight they so crave.”

There will always be bad people. We need to do what we can to limit the exposure bad people get, and keep a vigilant watch over our loved ones, neighbors, and communities. We need to be the good people. 

Focus on the victims. Focus on those who sacrificed themselves to save other people, like Victoria Soto and Peter Wang. Focus on those who stood up and fought back, like Stephen Willeford and Jack Wilson.

Forget the names and faces of the perpetrators. Don’t give any other potential attackers an idol to worship – or a rival to best.

IN THIS ARTICLE
media bias
TRENDING NOW
U.S. Senate Forced to Remove Pro-Gun Language from Reconciliation Bill

News  

Friday, June 27, 2025

U.S. Senate Forced to Remove Pro-Gun Language from Reconciliation Bill

Today, the U.S. Senate was forced to remove the pro-gun language that had been previously included in the Reconciliation Bill currently making its way through the chamber. We explained in a previous article that this language would, ...

U.S. Senate Adds Pro-Gun Tax Relief Language Back into Reconciliation Bill

News  

Saturday, June 28, 2025

U.S. Senate Adds Pro-Gun Tax Relief Language Back into Reconciliation Bill

Overnight, the U.S. Senate added pro-gun tax relief language back into the Reconciliation bill after the Senate Parliamentarian struck out an earlier provision.  While this new provision is not as expansive as the language we advocated for which ...

U.S. House Passes Reconciliation Bill, Removing Suppressors from the National Firearms Act

News  

Second Amendment  

Thursday, May 22, 2025

U.S. House Passes Reconciliation Bill, Removing Suppressors from the National Firearms Act

Earlier today, the U.S. House of Representatives passed H.R.1 the One Big Beautiful Bill Act, which included Section 2 of the Hearing Protection Act, completely removing suppressors from the National Firearms Act (NFA).

U.S. Court of Appeals Backtracks on Adverse Suppressor Ruling

News  

Monday, June 23, 2025

U.S. Court of Appeals Backtracks on Adverse Suppressor Ruling

In a single sentence, the U.S. Court of Appeals for the Fifth Circuit added to the high-profile and consequential national conversation on firearm suppressors.

North Carolina: Update on Gun Bills Moving through the General Assembly

Tuesday, June 24, 2025

North Carolina: Update on Gun Bills Moving through the General Assembly

Recently, House Bill 193 (H193) was reported favorably out of both the Senate Judiciary Committee and the Senate Rules Committee, with amendments.

Ninth Circuit Strikes Down CA’s One-Gun-A-Month Law

Friday, June 20, 2025

Ninth Circuit Strikes Down CA’s One-Gun-A-Month Law

Today, the Ninth Circuit Court of Appeals held that California’s law prohibiting people from buying more than one firearm in a 30-day period violates the Second Amendment.

News  

Second Amendment  

Friday, June 27, 2025

Joint Statement from Pro-Gun Groups on the Senate Reconciliation Bill

On behalf of millions of NRA members and gun owners, we stand united in calling on Congress to uphold Americans' Second Amendment rights and zero out the NFA's excise tax on suppressors and short-barreled firearms.

Minnesota: Shotgun-Only Hunting Zones Repealed

Friday, June 20, 2025

Minnesota: Shotgun-Only Hunting Zones Repealed

On Monday, June 9th, outside of regular session, the Senate passed the Environment Omnibus bill, removing shotgun-only hunting zones in the state. 

Senate Finance Committee Releases Text of Reconciliation Bill

News  

Monday, June 16, 2025

Senate Finance Committee Releases Text of Reconciliation Bill

Today, the U.S. Senate Committee on Finance released its portion of the Senate version of the Reconciliation Bill. Late last month, the U.S. House passed a version of the Reconciliation Bill which included Section 2 of the ...

Oregon: Omnibus Gun-Control Bill Heads to the Governor's Desk

Friday, June 27, 2025

Oregon: Omnibus Gun-Control Bill Heads to the Governor's Desk

With only two days left in the legislative session, the Oregon legislature has allowed the passage of Senate Bill 243, the gun control omnibus package. SB 243 has been transmitted to Governor Tina Kotek's desk ...

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.