Sturm, Ruger & Company, Inc. has pledged to donate $2 to the NRA for each new Ruger firearm sold between the 2015 and 2016 NRA Annual Meetings, with the goal of giving $4 million. Ruger's donation will benefit the NRA Institute for Legislative Action (NRA-ILA).
"We're bringing back the One Million Gun Challenge with a twist," said Ruger CEO Mike Fifer. "Our goal is to sell 2 million firearms in a 12-month period. With that, we pledge to donate not one, but two dollars to the NRA for every new firearm sold. We accomplished our goals to support the NRA in 2012, and with the help of our loyal customers, we believe we can do it again."
Ruger ultimately sold 1.2 million guns in the first challenge, which took place from 2011-2012.
Established in 1975, NRA-ILA is committed to preserving the right of all law-abiding individuals to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.
NRA-ILA Executive Director Chris Cox said, "Ruger’s 2 Million Gun Challenge is a model of good corporate citizenship in defense of American freedom. By supporting the NRA’s fight to defend the right to keep and bear arms, Ruger not only advances the rights of American gun owners and hunters—they also directly benefit the freedoms and safety of all Americans. That’s as visionary as it is vital to the rights and traditions we hold dear."
For more details about the 2015-2016 "2 Million Gun Challenge" and to track its progress, visit Ruger.com/2Million. To learn more about the extensive line of award-winning Ruger firearms visit Ruger.com or Facebook.com/Ruger.
For further reading about Ruger and the guns it produces, please enjoy the following articles:
5 Ruger Revolvers We're Ready For
Rugers 10/22: One of the Best Things for 50 Years
8 Things You Might Not Know About the Ruger Mini-14
Rimfire's for the Next Generation
Ruger AR-556
Ruger's "2 Million Gun Challenge" to Benefit NRA-ILA
Tuesday, June 2, 2015
Monday, April 22, 2024
On Friday, ATF provided the unpleasant surprise of yet another rulemaking to implement the noxious Bipartisan Safer Communities Act (BSCA).
Sunday, April 21, 2024
After holding late-night votes until close to midnight on Saturday, April 20th, the Colorado House passed three anti-gun bills on their third reading, including liability insurance mandates, an 11% excise tax, and a state-level permitting systems for FFL's.
Monday, April 1, 2024
NRA Members Among the Largest Class Protected from Draconian Rule
Monday, April 22, 2024
Along with “assault weapon” bans, so-called “high capacity” magazine restrictions are a cornerstone of modern gun control.
Thursday, April 18, 2024
The National Rifle Association of America (NRA) has announced a legal victory in a high-profile governance matter brought by the Office of the Attorney General for the District of Columbia (DCAG).