Explore The NRA Universe Of Websites

APPEARS IN News

The Trace: Just Another Effort to Mislead America

Friday, June 26, 2015

The Trace: Just Another Effort to Mislead America

One recurring truth about the anti-gun movement is how often they try to create new organizations which claim “neutrality” or “moderation” on the Second Amendment, but in reality are nothing more than carbon copies of all the anti-gun groups that have come before them.

As we reported a few weeks ago, fanatically anti-gun Michael Bloomberg has found a new venture to pour his money into.  It’s called “The Trace”, which claims to be a fair news organization devoted to researching “gun violence.” The head of the new group, former New Republic Magazine editor James Burnett even went as far as to suggest the group will not publish editorials supporting specific legislation or candidates, but simply provide information and news stories in opposition to “gun violence.”  But let’s look at reality.

First, the group has no need to endorse specific legislation or a given candidate to achieve their anti-gun goals.  All they have to do is gin up “news” or biased “analyses” that provide specific anti gun messaging which supports whichever draconian law is Bloomberg’s favorite flavor of the day at the national or state level.  Obviously, this information will then provide the foundation for countless more news stories from the anti-gun press, countless more anti-gun legislative initiatives, and countless more talking points for anti-gun candidates to use when running for office.  And this is exactly what “The Trace” will work tirelessly to make happen.

And we can’t forget who is making this all possible. “The Trace” is funded not only by Bloomberg, but also by the famously anti-gun Joyce Foundation and the cofounder of the reliably anti-gun Huffington Post. With financial support like that, does anyone believe that there will be any information from “The Trace” that is anything other than anti-gun propaganda?

Burnett stated that “The Trace” is needed because there is not enough anti-gun violence coverage in the media.  One wonders if he has ever read the New York Times, Washington Post, Chicago Tribune, or any one of a number of big city newspapers that attack our Second Amendment rights on a regular basis.  Or perhaps he does not have cable TV and so is not exposed to anti-gun coverage on CNN or MSNBC.  It sounds more like Editor Burnett lives where pigs fly and unicorns win the Kentucky Derby.

There can be no doubt that Bloomberg and his allies are focusing resources towards an all-out assault on our rights with “The Trace” simply another move to fulfill their broader mission.  As subverting the truth to achieve their goals has been well established as a tactic of choice, we can expect the same from “The Trace.”  NRA-ILA will not let their lies and distortions go unanswered, and together we can stand up to Bloomberg and his media allies, especially when he stacks the deck against freedom in such an unmitigated and craven way.

TRENDING NOW
Due Process: The Backbone of Legal Legitimacy

News  

Monday, September 8, 2025

Due Process: The Backbone of Legal Legitimacy

Close observers of the gun debate often see references to due process.

Gun Control “Journalist” Says the Quiet Part Out Loud

News  

Monday, September 8, 2025

Gun Control “Journalist” Says the Quiet Part Out Loud

Pure gun control. As in disarmament and banning of firearms. It’s rare that anti-gunners get straight to the exact point that we have been warning of for decades. 

Third Circuit Strikes Some New Jersey Carry Restrictions in NRA Case

Thursday, September 11, 2025

Third Circuit Strikes Some New Jersey Carry Restrictions in NRA Case

Yesterday, the Third Circuit Court of Appeals issued an opinion in Siegel v. Platkin, striking some of the carry restrictions New Jersey enacted in response to the NRA’s landmark Supreme Court victory, New York State Rifle & ...

The Desperate Deflection to the “Red State Murder Problem”

News  

Monday, September 8, 2025

The Desperate Deflection to the “Red State Murder Problem”

California Governor Gavin Newsom (D) may have thought he had scored against President Donald Trump in a recent war of words over rampant crime and the deployment of federal law enforcement agents to Democratic-led cities

NRA Files Amicus Brief Urging SCOTUS to Hear Challenge to Washington’s Magazine Ban

Monday, September 8, 2025

NRA Files Amicus Brief Urging SCOTUS to Hear Challenge to Washington’s Magazine Ban

Today, the National Rifle Association filed an amicus brief urging the U.S. Supreme Court to grant certiorari in a case challenging Washington State’s ban on firearm magazines that hold more than 10 rounds.

California: Legislature Adjourns with Anti-Gun Bills Headed to the Governor's Desk

Monday, September 15, 2025

California: Legislature Adjourns with Anti-Gun Bills Headed to the Governor's Desk

On Friday the California State Legislature adjourned the 2025 legislative session in typical California fashion, advancing anti-gun legislation to Governor Newsom's desk. Contact Governor Newsome today and urge his veto of AB 1078, AB 1127, AB ...

Illinois: Governor Signs Mandatory Firearm Storage Law

Wednesday, September 3, 2025

Illinois: Governor Signs Mandatory Firearm Storage Law

Earlier this month, Governor JB Pritzker signed Senate Bill 8 into law. This legislation imposes new mandatory firearm storage requirements on law-abiding gun owners.  

Minnesota: Senate Gun Violence Prevention Working Group Meeting on Monday

Friday, September 12, 2025

Minnesota: Senate Gun Violence Prevention Working Group Meeting on Monday

On Monday, September 15th, the Minnesota Senate will hold a special working group on "gun violence prevention."

New York Law Imperils U.S. Olympic Target Shooting, Favors China’s Dominance

News  

Monday, September 15, 2025

New York Law Imperils U.S. Olympic Target Shooting, Favors China’s Dominance

As U.S. shooting sports athletes prepare for the 2028 Olympics in Los Angeles, New York law is burdening target shooters in the Empire State.

Supreme Court Review Sought in NRA-Backed Challenge to California’s Magazine Ban

Friday, August 15, 2025

Supreme Court Review Sought in NRA-Backed Challenge to California’s Magazine Ban

Today, a Petition for Certiorari was filed asking the U.S. Supreme Court to hear Duncan v. Bonta, a case—backed by the National Rifle Association and California Rifle & Pistol Association—challenging California’s prohibition on magazines capable of holding ...

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.