Explore The NRA Universe Of Websites

APPEARS IN Legal & Legislation

NRA-ILA Backed Lawsuit Challenges California’s Ban on Promoting Youth-Hunting and Youth-Shooting-Sports Programs.

Friday, August 5, 2022

NRA-ILA Backed Lawsuit Challenges California’s Ban on Promoting Youth-Hunting and Youth-Shooting-Sports Programs.

Today in an NRA-ILA-backed lawsuit, a coalition of groups that offer and promote youth-firearm safety, youth-shooting sports, and youth-hunting and hunter-education programs filed a lawsuit challenging a newly passed California statute that prohibits them from promoting those programs.

The California Assembly passed and Governor Newsom signed AB 2571 into law earlier this year. NRA-ILA provided a thorough review of AB 2571 last month. The real danger with the bill is that it vaguely and broadly prohibits any advertisement promoting firearms or their use that “appears to be attractive to minors.” The bill lists several vague factors that indicate whether something would be attractive to minors, including colors or caricatures that minors might find attractive or featuring a minor in an advertisement. Thus, any youth-firearm-safety, hunter-education, or shooting-sports program cannot be promoted in the Golden state, without running afoul of the law.

“California has for years attempted to unconstitutionally regulate firearm industry members’ First Amendment right to engage in truthful marketing and advertising concerning lawful products and services,” the lawsuit alleges. “This action is the next chapter in that ongoing saga.” AB 2571 “has the practical effect of wiping out … the promotion and preservation of the nation’s historical tradition of firearms ownership and hunting heritage in California through the passing down of pro-Second Amendment attitudes and traditions to future generations.”

But the real irony here is that California is actively trying to recruit more young hunters through creative marketing. The California Department of Fish and Wildlife’s 2019 Statewide R3 Implementation Strategy identifies several goals, including to:

Create, support and promote marketing and outreach materials that more fully embrace the shooting sports—archery, target shooting, rifle, shotgun and pistol ranges, youth shooting leagues and activities—as worthwhile, important and valuable activities linked to hunting and hunter recruitment, retention and reactivation starting in July 2020.

That goal cannot be achieved in light of AB 2571, something the California Assembly failed to consider when it rushed AB 2571 through as an “urgency” measure.

This case is captioned So Cal Top Guns v. Bonta. The other parties to the suit are Safari Club International, The United States Sportsmen’s Alliance Foundation, and Congressional Sportsmen’s Foundation. 

Please stay tuned to www.nraila.org for future updates on NRA-ILA’s ongoing efforts to defend your constitutional rights.

IN THIS ARTICLE
California Advertising
TRENDING NOW
Trump’s DOJ Will Participate in Oral Arguments in Illinois Semi-Auto Ban Case

News  

Monday, September 15, 2025

Trump’s DOJ Will Participate in Oral Arguments in Illinois Semi-Auto Ban Case

Within six months of the landmark United States Supreme Court decision of NYSRPA v. Bruen (2022), Illinois disregarded the Court’s clear directives and enacted into law H.B. 5741, the Protect Illinois Communities Act (PICA). 

Armed Citizens: Not Just an American Concept

News  

Monday, September 15, 2025

Armed Citizens: Not Just an American Concept

We frequently post stories about law-abiding citizens who, by exercising their rights protected under the Second Amendment, bring an end to violent criminal assaults.  

New York Law Imperils U.S. Olympic Target Shooting, Favors China’s Dominance

News  

Monday, September 15, 2025

New York Law Imperils U.S. Olympic Target Shooting, Favors China’s Dominance

As U.S. shooting sports athletes prepare for the 2028 Olympics in Los Angeles, New York law is burdening target shooters in the Empire State.

Third Circuit Strikes Some New Jersey Carry Restrictions in NRA Case

Thursday, September 11, 2025

Third Circuit Strikes Some New Jersey Carry Restrictions in NRA Case

Yesterday, the Third Circuit Court of Appeals issued an opinion in Siegel v. Platkin, striking some of the carry restrictions New Jersey enacted in response to the NRA’s landmark Supreme Court victory, New York State Rifle & ...

“Sensitive Places” Embolden Criminals and Threaten the Law-abiding

News  

Monday, September 15, 2025

“Sensitive Places” Embolden Criminals and Threaten the Law-abiding

A beyond horrific murder flashed before our eyes in recent weeks, and a nation collectively mourned Iryna Zarutska after the sickening attack that took her life on a public train in Charlotte, North Carolina

Colorado: CSSA Files Suit Challenging "Polis Permission Slip" Permit-to-Purchase Law

Tuesday, September 9, 2025

Colorado: CSSA Files Suit Challenging "Polis Permission Slip" Permit-to-Purchase Law

Last week, the Colorado State Shooting Association (CSSA), the official state affiliate of NRA, filed a lawsuit challenging Senate Bill 25-003...

California: Legislature Adjourns with Anti-Gun Bills Headed to the Governor's Desk

Monday, September 15, 2025

California: Legislature Adjourns with Anti-Gun Bills Headed to the Governor's Desk

On Friday the California State Legislature adjourned the 2025 legislative session in typical California fashion, advancing anti-gun legislation to Governor Newsom's desk. Contact Governor Newsome today and urge his veto of AB 1078, AB 1127, AB ...

Gun Control “Journalist” Says the Quiet Part Out Loud

News  

Monday, September 8, 2025

Gun Control “Journalist” Says the Quiet Part Out Loud

Pure gun control. As in disarmament and banning of firearms. It’s rare that anti-gunners get straight to the exact point that we have been warning of for decades. 

Minnesota: Senate Gun Violence Prevention Working Group Meeting on Monday

Friday, September 12, 2025

Minnesota: Senate Gun Violence Prevention Working Group Meeting on Monday

On Monday, September 15th, the Minnesota Senate will hold a special working group on "gun violence prevention."

Florida: Miami Beach City Commission Considering Anti-Gun Resolution Tomorrow

Tuesday, September 16, 2025

Florida: Miami Beach City Commission Considering Anti-Gun Resolution Tomorrow

Tomorrow, September 17, at 8:30 a.m., the Miami Beach City Commission will hold a public meeting to consider an anti-gun resolution. The resolution, proposed by Commissioner Alex Fernandez, directs the Office of the City Attorney ...

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.