Explore The NRA Universe Of Websites

APPEARS IN Legal & Legislation

NRA-ILA Backed Lawsuit Challenges California’s Ban on Promoting Youth-Hunting and Youth-Shooting-Sports Programs.

Friday, August 5, 2022

NRA-ILA Backed Lawsuit Challenges California’s Ban on Promoting Youth-Hunting and Youth-Shooting-Sports Programs.

Today in an NRA-ILA-backed lawsuit, a coalition of groups that offer and promote youth-firearm safety, youth-shooting sports, and youth-hunting and hunter-education programs filed a lawsuit challenging a newly passed California statute that prohibits them from promoting those programs.

The California Assembly passed and Governor Newsom signed AB 2571 into law earlier this year. NRA-ILA provided a thorough review of AB 2571 last month. The real danger with the bill is that it vaguely and broadly prohibits any advertisement promoting firearms or their use that “appears to be attractive to minors.” The bill lists several vague factors that indicate whether something would be attractive to minors, including colors or caricatures that minors might find attractive or featuring a minor in an advertisement. Thus, any youth-firearm-safety, hunter-education, or shooting-sports program cannot be promoted in the Golden state, without running afoul of the law.

“California has for years attempted to unconstitutionally regulate firearm industry members’ First Amendment right to engage in truthful marketing and advertising concerning lawful products and services,” the lawsuit alleges. “This action is the next chapter in that ongoing saga.” AB 2571 “has the practical effect of wiping out … the promotion and preservation of the nation’s historical tradition of firearms ownership and hunting heritage in California through the passing down of pro-Second Amendment attitudes and traditions to future generations.”

But the real irony here is that California is actively trying to recruit more young hunters through creative marketing. The California Department of Fish and Wildlife’s 2019 Statewide R3 Implementation Strategy identifies several goals, including to:

Create, support and promote marketing and outreach materials that more fully embrace the shooting sports—archery, target shooting, rifle, shotgun and pistol ranges, youth shooting leagues and activities—as worthwhile, important and valuable activities linked to hunting and hunter recruitment, retention and reactivation starting in July 2020.

That goal cannot be achieved in light of AB 2571, something the California Assembly failed to consider when it rushed AB 2571 through as an “urgency” measure.

This case is captioned So Cal Top Guns v. Bonta. The other parties to the suit are Safari Club International, The United States Sportsmen’s Alliance Foundation, and Congressional Sportsmen’s Foundation. 

Please stay tuned to www.nraila.org for future updates on NRA-ILA’s ongoing efforts to defend your constitutional rights.

IN THIS ARTICLE
California Advertising
TRENDING NOW
“Political Grief,” Gun Control, and Guilt by Association

News  

Monday, February 3, 2025

“Political Grief,” Gun Control, and Guilt by Association

Across the country, voters disappointed with President Trump’s election are coping with their feelings in various ways.

Colorado: Senate Postpones Vote on Semi-Auto Ban

Friday, January 31, 2025

Colorado: Senate Postpones Vote on Semi-Auto Ban

Today, January 31st, the State Senate postponed the floor vote for Senate Bill 25-003, the near all-encompassing semi-automatic ban. The vote has been rescheduled for next Friday, February 7th.

Urge Congress to Protect Your Right to Carry – Contact Your Member of Congress Today!

News  

Wednesday, January 8, 2025

Urge Congress to Protect Your Right to Carry – Contact Your Member of Congress Today!

Dear NRA Member: U.S. Representative Richard Hudson (R-NC) has reintroduced the Constitutional Concealed Carry Reciprocity Act (H.R. 38). Representative Hudson, the longstanding champion of this legislation, along with more than 120 of his colleagues have ...

Fifth Circuit Court of Appeals Strikes Down Federal Laws Prohibiting FFLs From Selling Handguns to 18-to-20-Year-Olds

Friday, January 31, 2025

Fifth Circuit Court of Appeals Strikes Down Federal Laws Prohibiting FFLs From Selling Handguns to 18-to-20-Year-Olds

Yesterday, the Fifth Circuit Court of Appeals held that 18 U.S.C. §§ 922(b)(1) and (c)(1)—which together forbid Federal Firearms Licensees from selling handguns to 18-to-20-year-olds—violate the Second Amendment.

Washington: Financial Discrimination and Insurance Mandate Introduced

Monday, January 27, 2025

Washington: Financial Discrimination and Insurance Mandate Introduced

Washington anti-gun legislators continue their attack on law-abiding gun owners by introducing legislation to move the goal posts on lawful gun ownership. Last Friday, House Bill 1504 was introduced, requiring gun owners prove they are "financially ...

Maine: Democrats Deal Major Blow to Anti-Gun Referendum

Wednesday, January 29, 2025

Maine: Democrats Deal Major Blow to Anti-Gun Referendum

Less than a week after holding a press conference praising themselves for running a paid signature effort that gathered a qualifying number of signatures to put an extreme Red Flag referendum on the 2025 ballot, ...

Expanded Gun Rights in the U.S. Virgin Islands?

News  

Monday, February 3, 2025

Expanded Gun Rights in the U.S. Virgin Islands?

The reelection of Donald Trump as President of the United States hasn’t just signaled a return to sanity in the White House when it comes to the Second Amendment.  His outspoken support for our right to ...

Utah: Extreme Gun Ban Bill Being Heard in Committee Today!

Friday, January 31, 2025

Utah: Extreme Gun Ban Bill Being Heard in Committee Today!

Today at 2:00pm the Senate Natural Resources Committee will hear Senate Bill 130, a 52-page anti-gun omnibus bill that will severely restrict Second Amendment rights in Utah. 

Faced With Litigation (and the Election), ATF Quietly Backed Off Zero Tolerance

News  

Monday, January 27, 2025

Faced With Litigation (and the Election), ATF Quietly Backed Off Zero Tolerance

Last week, the end of a lawsuit over ATF’s infamous “zero tolerance” policy revealed that the agency had already begun walking back its persecutory approach to federal firearm licensee (FFL) inspections in the waning days ...

Colorado: Semi-Auto Ban Passes Senate Committee

Wednesday, January 29, 2025

Colorado: Semi-Auto Ban Passes Senate Committee

Just before midnight on Tuesday, January 28th, the Senate State, Veterans, & Military Affairs Committee passed Senate Bill 25-003, the all-encompassing ban on semi-automatic firearms, by a margin of 3-2.

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.