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Universal Coin & Bullion, 1st National, and 1st American Attract 75% More Customers at NRAAM 2023

Wednesday, May 10, 2023

Universal Coin & Bullion, 1st National, and 1st American Attract 75% More Customers at NRAAM 2023

The National Rifle Association's Annual Meeting and Exhibits (NRAAM) 2023 in Indianapolis signaled a triumphant return for the event after facing cancellations in 2020 and 2021 due to the COVID-19 pandemic. Amidst this resurgence, Universal Coin & Bullion, 1st National Reserve, and 1st American Reserve experienced a staggering 75% increase in new customers compared to the previous year's event in Houston, Texas. Those distinguished companies are recognized as the Exclusive Precious Metals and Rare Coin Experts of the NRA Publications.

Reflecting on the success of NRAAM 2023, NRA EVP Wayne LaPierre passionately declared, "The unbreakable spirit and unity of our NRA members were truly exemplified at this year's event. As we reunited, it became clear that our commitment to protecting our Second Amendment rights remains unshakable, even in the face of adversity. Our members continue to stand by and support those companies, like Universal Coin & Bullion, 1st National, and 1st American, that unapologetically contribute to safeguarding our constitutional rights."

This year's event in Indianapolis signified not only a return to normalcy but also an opportunity for the companies to showcase their resilience and dedication to their clientele. The 2023 NRAAM proved to be an extraordinary success for Universal Coin & Bullion, 1st National, and 1st American, marking a remarkable 75% increase in new customer sales from the previous year.

The impressive growth also surpassed the number of customers gained during the 2019 NRAAM in Indianapolis and 2018 NRAAM in Dallas, highlighting the companies' ability to bounce back stronger than ever.

Universal Coin & Bullion President, and Numismatic Consultant to 1st National and 1st American, Dr. Mike Fuljenz expressed his gratitude and acknowledged the achievement, saying, "Our unwavering commitment to providing top-notch services and products has led us to this incredible milestone. We are deeply grateful for the trust of our customers and the support from the NRA and its millions of members. As we continue to strive for excellence in the coin and bullion industry, we remain dedicated to championing the rights and values we all share."

As the world gradually moves towards recovery, the results of NRAAM 2023 stand as a testament to the resilience and adaptability of businesses in the face of unprecedented challenges. With the triumphant return of the event and the extraordinary growth of Universal Coin & Bullion, 1st National, and 1st American's customer base, the future looks promising for both the companies, the NRA and the enthusiasts they serve.

Support those who support NRA! Visit Universal Coin & Bullion here1st American Reserve here and 1st National Reserve here

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Pro-2A Journalist Awarded in New Jersey: Further Proof the Garden State is Savable?

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Monday, January 5, 2026

Pro-2A Journalist Awarded in New Jersey: Further Proof the Garden State is Savable?

It’s rare to see journalists write accurate articles about the Second Amendment and the right to self-defense, and even more rare to see them receive accolades from their mainstream peers for such articles.  

Ninth Circuit Panel Rules California’s Open Carry Ban is Unconstitutional

Monday, January 5, 2026

Ninth Circuit Panel Rules California’s Open Carry Ban is Unconstitutional

On Friday, Jan. 3, a divided three judge panel of the U.S. Court of Appeals for the Ninth Circuit held that California’s ban on open carry in counties with a population of greater than 200,000 ...

2025 Litigation Update

Wednesday, December 31, 2025

2025 Litigation Update

In 2025, the National Rifle Association defeated New Mexico’s 7-day waiting period for firearm purchases, the ATF’s “engaged in the business” rule, the ATF’s “pistol brace” rule, a lawsuit seeking to ban lead ammunition in ...

More Anti-Gun “Trajectories” and “Experiments” on the Horizon in Illinois for 2026

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Monday, January 5, 2026

More Anti-Gun “Trajectories” and “Experiments” on the Horizon in Illinois for 2026

As a new year begins, a timeless new year resolution remains: Work hard to ensure your state does not become like Illinois. As multiple firearm-related news outlets revisit the highs and lows of 2025, it ...

North Carolina: Update on Permitless Carry

Tuesday, December 16, 2025

North Carolina: Update on Permitless Carry

In September, the North Carolina General Assembly briefly returned from recess and re-referred Senate Bill 50, Freedom to Carry NC, to the House Rules Committee.

2025 Grassroots Year In Review

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Wednesday, December 31, 2025

2025 Grassroots Year In Review

As 2026 starts, we want to pause and recognize what we have accomplished together in 2025—and, more importantly, the work that all of you contributed to help us achieve these victories.

California: 2026 Legislative Session Is Now Underway!

Monday, January 5, 2026

California: 2026 Legislative Session Is Now Underway!

Today, January 5th, the California Legislature reconvened for the 2026 legislative session, marking the second year of the two-year legislative cycle. As in years past, gun control advocates are expected to continue pushing their anti-gun ...

NDAA 2026: A Win for Surplus Firearms Collectors and the Second Amendment

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Monday, December 15, 2025

NDAA 2026: A Win for Surplus Firearms Collectors and the Second Amendment

It is indeed that time of year. Time for the 65th annual National Defense Authorization Act (NDAA). This critical federal legislation specifies the budget and policies for the United States Department of Defense for the next fiscal year. 

Virginia: Gun Control Looms on the Horizon – Make Plans to Attend Lobby Day in January!

Monday, December 22, 2025

Virginia: Gun Control Looms on the Horizon – Make Plans to Attend Lobby Day in January!

Anti-gun legislators in Richmond have already begun filing legislation ahead of the upcoming Virginia General Assembly session. 

U.S. DOJ and 25 States File Amicus Briefs Supporting NRA Challenge to California Ammunition Regulations

Tuesday, January 6, 2026

U.S. DOJ and 25 States File Amicus Briefs Supporting NRA Challenge to California Ammunition Regulations

The U.S. Department of Justice and a coalition of 25 states have each filed amicus briefs in Rhode v. Bonta, a case backed by the National Rifle Association and California Rifle and Pistol Association challenging California’s ...

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Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.