Explore The NRA Universe Of Websites

APPEARS IN News

Bloomberg Moms Claim Eddie Eagle Message as Their Own

Friday, July 1, 2016

Bloomberg Moms Claim Eddie Eagle Message as Their Own

Imitation, so they say, is the sincerest form of flattery.

But heaping condemnation on something you later steal and then try to portray as your own? Well, that’s just downright weird.

And if there’s any truth to a recent blog post appearing in the New York Times, that’s what Shannon Watts – head of the Bloomberg-backed gun control group Moms Demand Action for Gun Sense in America – has done in promoting a safety course that looks suspiciously like NRA’s Eddie Eagle GunSafe® program.

The blog post in general discusses ways for parents to broach the subject of firearms in the homes of their children’s playmates. Predictably (considering the source) it cites the executive director of the American Public Health Association as opining, “When it comes to guns, the safest situation is not having firearms in the home at all.”

But one surprise to come out of the blog post is a paragraph discussing the supposed gun safety training efforts of the would-be matriarch of gun control herself. The article states:

Even if you do not own a gun, it's important to have a conversation with your children about what to do if they ever see a gun, said Shannon Watts, a gun safety advocate and founder of Moms Demand Action for Gun Sense in America. That group co-founded a gun safety program that works with PTAs around the country. Children should be taught to leave the area immediately, not touch the firearm, tell an adult right away and call a parent, Ms. Watts said.


In other words, Mrs. Watts was giving her own spin on NRA’s trademarked Eddie Eagle GunSafe® Program. Since 1988, this effort has had a simple but very important mission: “teach children four simple, easy to remember steps so they know what to do if they ever come across a gun.” Those steps are: “STOP! Don’t touch. Run away. Tell a grown-up.”

It is a mantra that some 26,000 school teachers and law enforcement officers have taught to over 28 million children.  In 2001, the Journal of Emergency Nursing Online found Eddie Eagle GunSafe® to be the best of 80 gun accident prevention programs evaluated. It has also been lauded by groups such as the National Sheriffs’ Association, the U.S. Department of Justice (through the Office of Juvenile Justice and Delinquency Prevention), and the Association of American Educators. Meanwhile, over half the states have endorsed the use of the program in their schools.

Even gun control activist Mark Kelly once tweeted, “I don’t agree w/ the NRA on some big issues, but they deserve a lot of credit for teaching kids about gun safety [via] Eddie Eagle.”

Indeed, Eddie Eagle has never been about politics or promoting any particular view of guns. NRA does not derive any revenues from the program. It’s simply one way to help prevent accidents and protect kids.

And even as the number of firearms in American homes have grown exponentially, fatal firearms accidents in the Eddie Eagle age group have been reduced by more than 80 percent since the program’s national launch.

Nevertheless, less than a year ago, the deputy director of Moms Demand Action was publicly bashing the Eddie Eagle GunSafe® program in response to its use at a kindergarten in rural Pennsylvania, where guns are as common as pickup trucks and hunting dogs. “It’s atrocious to put the onus of gun safety onto children — this is an adult problem,” she huffed to Yahoo News. “Every gun that’s gotten into the hands of a child has first been under the control of an adult. A program that tries to dodge that is disingenuous.”

What’s really disingenuous, though is for Watts’s gun control group to pose as a “gun safety” organization, when their real mission is to lobby on behalf of Michael Bloomberg for restrictive gun control laws and to promote the idea that the Second Amendment endangers the life of children.

And what’s amazingly disingenuous is for Watts to claim Eddie Eagle’s advice as her own, while senior officials of her organization criticize its use under the NRA banner. To be clear, Eddie Eagle was spreading his life-saving message decades before Michael Bloomberg disingenuously rebranded public relations professional  as the “everymom” who finally put her foot down against America’s “epidemic” of “gun violence.”

Watts and her group have a lot of catching up to do in this area, because when it comes to teaching Americans about safe and responsible gun ownership, NRA has been the leading voice since 1871.


TRENDING NOW
Trump Administration Continues to Deliver for Gun Owners with Recent Initiatives

News  

Monday, April 6, 2026

Trump Administration Continues to Deliver for Gun Owners with Recent Initiatives

Amid a steady stream of headlines highlighting anti-gun legislative proposals in the states, ongoing litigation battles, and regulatory uncertainty, there is also good news to report on the Second Amendment front, courtesy of the Trump ...

Anti-gun Chicago Mayor Spends Astronomical Amounts of Tax Dollars on Armed Security

News  

Monday, April 6, 2026

Anti-gun Chicago Mayor Spends Astronomical Amounts of Tax Dollars on Armed Security

Chicago Mayor Brandon Johnson, who was dragged for spending over $30,000 of his campaign funds on hair and makeup in a year, is now facing scrutiny over the optics and price tag of his personal security force.

Trump Administration Addresses Defensive Carry for Active-Duty Military Members

News  

Monday, April 6, 2026

Trump Administration Addresses Defensive Carry for Active-Duty Military Members

Just as we were finalizing another article this week on pro-gun initiatives by the Trump Administration, yet another example was announced. 

Rhode Island:  Gun Bans On Tap In Providence Next Week

Friday, April 3, 2026

Rhode Island: Gun Bans On Tap In Providence Next Week

On Wednesday April 8, the House Judiciary Committee will meet in the House Lounge at 4 p.m. to launch an historic attack on our Second Amendment rights. 

Social “Science” Replication Crisis Shows Danger Field Poses to Public Policy

News  

Monday, April 6, 2026

Social “Science” Replication Crisis Shows Danger Field Poses to Public Policy

Gun rights supporters know that civilian disarmament advocates have long employed dubious social “science”/public “health” research in their mission to strip Americans of their Second Amendment rights.

NRA Files Amicus Brief Urging SCOTUS to Hear Challenge to NFA Restrictions on Suppressors

Thursday, April 2, 2026

NRA Files Amicus Brief Urging SCOTUS to Hear Challenge to NFA Restrictions on Suppressors

The National Rifle Association joined the Second Amendment Foundation, American Suppressor Association, California Rifle & Pistol Association, Second Amendment Law Center, Minnesota Gun Owners Caucus, and the Citizens Committee for the Right to Keep and ...

Kentucky: Governor Beshear Vetoes Pro-Gun Bills - Urge Your Legislators to Override!

Friday, April 3, 2026

Kentucky: Governor Beshear Vetoes Pro-Gun Bills - Urge Your Legislators to Override!

On Thursday, April 2nd, Governor Andy Beshear vetoed two pro-gun bills, House Bill 78 and House Bill 312.

Ammunition Serialization: The Five-Cent Fiasco in Illinois

News  

Monday, March 30, 2026

Ammunition Serialization: The Five-Cent Fiasco in Illinois

Democrat officials in Illinois have long taken unabashed pride in the abridgement of Second Amendment rights, and their latest attempt at “bullet control” is again making headlines.

West Virginia: Governor Morrisey Signs Constitutional Carry Expansion Bill

Thursday, April 2, 2026

West Virginia: Governor Morrisey Signs Constitutional Carry Expansion Bill

On Wednesday, April 1st, Governor Patrick Morrisey signed House Bill 4106, expanding constitutional carry provisions to 18-20 year olds.

California: Red Flag Expansion Bill to Be Heard in Committee

Wednesday, April 1, 2026

California: Red Flag Expansion Bill to Be Heard in Committee

On Tuesday, April 7 at 8:30 AM, the Assembly Public Safety Committee will hear Assembly Bill 1753. Please use the Take Action button below to contact members of the Assembly Committee on Public Safety and urge ...

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.