Explore The NRA Universe Of Websites

APPEARS IN News

Bloomberg Moms Claim Eddie Eagle Message as Their Own

Friday, July 1, 2016

Bloomberg Moms Claim Eddie Eagle Message as Their Own

Imitation, so they say, is the sincerest form of flattery.

But heaping condemnation on something you later steal and then try to portray as your own? Well, that’s just downright weird.

And if there’s any truth to a recent blog post appearing in the New York Times, that’s what Shannon Watts – head of the Bloomberg-backed gun control group Moms Demand Action for Gun Sense in America – has done in promoting a safety course that looks suspiciously like NRA’s Eddie Eagle GunSafe® program.

The blog post in general discusses ways for parents to broach the subject of firearms in the homes of their children’s playmates. Predictably (considering the source) it cites the executive director of the American Public Health Association as opining, “When it comes to guns, the safest situation is not having firearms in the home at all.”

But one surprise to come out of the blog post is a paragraph discussing the supposed gun safety training efforts of the would-be matriarch of gun control herself. The article states:

Even if you do not own a gun, it's important to have a conversation with your children about what to do if they ever see a gun, said Shannon Watts, a gun safety advocate and founder of Moms Demand Action for Gun Sense in America. That group co-founded a gun safety program that works with PTAs around the country. Children should be taught to leave the area immediately, not touch the firearm, tell an adult right away and call a parent, Ms. Watts said.


In other words, Mrs. Watts was giving her own spin on NRA’s trademarked Eddie Eagle GunSafe® Program. Since 1988, this effort has had a simple but very important mission: “teach children four simple, easy to remember steps so they know what to do if they ever come across a gun.” Those steps are: “STOP! Don’t touch. Run away. Tell a grown-up.”

It is a mantra that some 26,000 school teachers and law enforcement officers have taught to over 28 million children.  In 2001, the Journal of Emergency Nursing Online found Eddie Eagle GunSafe® to be the best of 80 gun accident prevention programs evaluated. It has also been lauded by groups such as the National Sheriffs’ Association, the U.S. Department of Justice (through the Office of Juvenile Justice and Delinquency Prevention), and the Association of American Educators. Meanwhile, over half the states have endorsed the use of the program in their schools.

Even gun control activist Mark Kelly once tweeted, “I don’t agree w/ the NRA on some big issues, but they deserve a lot of credit for teaching kids about gun safety [via] Eddie Eagle.”

Indeed, Eddie Eagle has never been about politics or promoting any particular view of guns. NRA does not derive any revenues from the program. It’s simply one way to help prevent accidents and protect kids.

And even as the number of firearms in American homes have grown exponentially, fatal firearms accidents in the Eddie Eagle age group have been reduced by more than 80 percent since the program’s national launch.

Nevertheless, less than a year ago, the deputy director of Moms Demand Action was publicly bashing the Eddie Eagle GunSafe® program in response to its use at a kindergarten in rural Pennsylvania, where guns are as common as pickup trucks and hunting dogs. “It’s atrocious to put the onus of gun safety onto children — this is an adult problem,” she huffed to Yahoo News. “Every gun that’s gotten into the hands of a child has first been under the control of an adult. A program that tries to dodge that is disingenuous.”

What’s really disingenuous, though is for Watts’s gun control group to pose as a “gun safety” organization, when their real mission is to lobby on behalf of Michael Bloomberg for restrictive gun control laws and to promote the idea that the Second Amendment endangers the life of children.

And what’s amazingly disingenuous is for Watts to claim Eddie Eagle’s advice as her own, while senior officials of her organization criticize its use under the NRA banner. To be clear, Eddie Eagle was spreading his life-saving message decades before Michael Bloomberg disingenuously rebranded public relations professional  as the “everymom” who finally put her foot down against America’s “epidemic” of “gun violence.”

Watts and her group have a lot of catching up to do in this area, because when it comes to teaching Americans about safe and responsible gun ownership, NRA has been the leading voice since 1871.


TRENDING NOW
New York:  Gov. Kathy Hochul Signs Gun Ban in State Budget Process

Wednesday, May 27, 2026

New York: Gov. Kathy Hochul Signs Gun Ban in State Budget Process

On Wednesday, May 27, Gov. Kathy Hochul signed S.9005C, which “enacts into law major components” of the state’s public protection and general government budget.

Oregon: Initiative Petition 28 Threat to Hunting, Fishing, and Outdoor Heritage One Step Closer to Reality

Friday, May 29, 2026

Oregon: Initiative Petition 28 Threat to Hunting, Fishing, and Outdoor Heritage One Step Closer to Reality

The criminalization of hunting and fishing is one step closer to a reality in Oregon. 

NRA Files Lawsuit Challenging Maryland’s Glock Ban

Wednesday, May 27, 2026

NRA Files Lawsuit Challenging Maryland’s Glock Ban

The National Rifle Association, Firearms Policy Coalition, and Second Amendment Foundation filed a lawsuit yesterday challenging Maryland’s ban on Glock and Glock-style handguns.

Virginia: Spanberger Signs Unconstitutional Gun Bills into Law

Thursday, April 23, 2026

Virginia: Spanberger Signs Unconstitutional Gun Bills into Law

Today, April 23rd, Governor Spanberger Signed HB1525 and SB727/HB1524 into law. 

New York:  Gov. Kathy Hochul and Democrat Majorities Use The Budget to Adopt Gun Ban

Saturday, May 23, 2026

New York: Gov. Kathy Hochul and Democrat Majorities Use The Budget to Adopt Gun Ban

On Thursday, May 21, the New York Senate and Assembly used the State Budget as a vehicle to not only finance state government but also to pass a handful of their other policy priorities. 

New ATF Director Tells Congress Agency Committed to Rebuilding Trust with the Industry, Federal Firearms Licensees, Lawful Gun Owners

News  

Tuesday, May 26, 2026

New ATF Director Tells Congress Agency Committed to Rebuilding Trust with the Industry, Federal Firearms Licensees, Lawful Gun Owners

America’s Second Amendment community had some insights into the outlook of the newly confirmed ATF Director Robert Cekada, when he recently testified before the House Oversight Committee’s Subcommittee on Federal Law Enforcement. 

Virginia: Despite Injunction, Virginia State Police to Conduct Background Checks for Private Sales

Thursday, May 28, 2026

Virginia: Despite Injunction, Virginia State Police to Conduct Background Checks for Private Sales

On May 27th, Virginia-based gun rights group the Virginia Citizens Defense League (VCDL) was informed by the Virginia Attorney General’s office that the Virginia State Police (VSP) would resume conducting background checks on private firearm ...

Talking Turkey: Spanberger Admits Legislation Bans Firearms “Frequently Used” for Lawful Purpose

News  

Tuesday, May 26, 2026

Talking Turkey: Spanberger Admits Legislation Bans Firearms “Frequently Used” for Lawful Purpose

Anti-gun arrogance, or incompetence, is reaching new heights.

Bloomberg’s Concealed Carry Policy Guide Built on Bureaucracy, Not Public Safety

News  

Tuesday, May 26, 2026

Bloomberg’s Concealed Carry Policy Guide Built on Bureaucracy, Not Public Safety

Anti-gun extremist Michael Bloomberg thankfully commands fewer headlines these days. But policy efforts like the latest “Public Carry Permitting Model Policy Guide”  from the Johns Hopkins School of Public Health’s Center for Gun Violence Solutions still ...

HOA Firearm Clash Augurs a Broader Legal Debate

News  

Monday, June 1, 2026

HOA Firearm Clash Augurs a Broader Legal Debate

The fight to defend Second Amendment rights is not confined to Washington, D.C., or even to the halls of state capitals.

MORE TRENDING +
LESS TRENDING -

More Like This From Around The NRA

NRA ILA

Established in 1975, the Institute for Legislative Action (ILA) is the "lobbying" arm of the National Rifle Association of America. ILA is responsible for preserving the right of all law-abiding individuals in the legislative, political, and legal arenas, to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.